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Feline hairballs can be a source of concern for pet owners

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Informing pet owners can help early assessment

Hairballs can be a normal result of grooming in cats, but increased frequency can signal underlying issues and may lead to gastrointestinal issues2.

1. Understanding the hairball market in Italy & France (n=1614). 2024. Purina internal report.
2. Cannon M. 2013. Hair balls in cats: a normal nuisance or a sign that something is wrong? J Feline Med Surg. 15(1):21-9.

Nutritional support can help ingested hair pass through the digestive tract

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PRO PLAN® Hairball Care feline supplement

Formulated with cellulose fibre to support the natural elimination of ingested hair, helping ease its passage through the digestive tract.

PRO PLAN® Hairball Care supports natural hair elimination and reduces excess shedding thanks to:

35 g gravy pouch

PRO PLAN Hairball Care product
Cellulose icon

Cellulose: an insoluble fibre that fully spreads through the digestive tract, helping move ingested hair along the gut, reducing accumulation and regurgitation, whilst supporting a healthy digestion.

Vitamin B6 and Zinc icon

Vitamin B6 and Zinc: Reduces excessive seasonal shedding.

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High moisture content. Creamy texture and great taste that encourages cats to enjoy every bit.

Find out more

Support your feline patients with our 4-week program

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•We recommend giving one pouch daily.

•Some benefits may be noticed within 
 the first week.

•Suitable for long-term use as part of 
 a grooming routine

 

Week

1

 

Existing hairs present in the gut should be eliminated, and little by little carried away.

 

Weeks

2&3

 

Newly ingested hairs should be eliminated. Hairball formations are less likely to happen.

 

Week

4

 

Cats should experience less regurgitation.

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Help reduce hairball formation 
with PRO PLAN® Hairball Care