Informing pet owners can help early assessment
Hairballs can be a normal result of grooming in cats, but increased frequency can signal underlying issues and may lead to gastrointestinal issues2.
1. Understanding the hairball market in Italy & France (n=1614). 2024. Purina internal report.
2. Cannon M. 2013. Hair balls in cats: a normal nuisance or a sign that something is wrong? J Feline Med Surg. 15(1):21-9.
Nutritional support can help ingested hair pass through the digestive tract
PRO PLAN® Hairball Care feline supplement
Formulated with cellulose fibre to support the natural elimination of ingested hair, helping ease its passage through the digestive tract.
PRO PLAN® Hairball Care supports natural hair elimination and reduces excess shedding thanks to:
35 g gravy pouch

Cellulose: an insoluble fibre that fully spreads through the digestive tract, helping move ingested hair along the gut, reducing accumulation and regurgitation, whilst supporting a healthy digestion.
Vitamin B6 and Zinc: Reduces excessive seasonal shedding.
High moisture content. Creamy texture and great taste that encourages cats to enjoy every bit.
Support your feline patients with our 4-week program
•We recommend giving one pouch daily.
•Some benefits may be noticed within
the first week.
•Suitable for long-term use as part of
a grooming routine
Week
1
Existing hairs present in the gut should be eliminated, and little by little carried away.
Weeks
2&3
Newly ingested hairs should be eliminated. Hairball formations are less likely to happen.
Week
4
Cats should experience less regurgitation.