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The power of gratitude

At Purina® Pro Plan® we’d like to thank vet professionals for your dedication and contributions to the health and happiness of pets and their owners.

That’s why we´ve asked consumers and their pets to show you their appreciation.

At upcoming events, you’ll have the chance to engage in a unique interactive installation, where technology and emotion merge. We’ll transform your emotions into astonishing digital art, while you watch real thank you messages from pet and their families.

Want to know more about your emotions?

The artwork is formed onto a triangular digital canvas. At each vertex and at the centre, virtual “brushes” are generated 
- each one driven by a specific emotion.

Levels

Excitement

Elevated arousal and increased beta-move activity indicating simulation of the reward system and anticipation. Often linked to the brains' dopaminergic response.

Curiosity

Balanced activation between attention and memory regions, showing engagement and openness to new information. Associated with expolatory neural patterns.

Satisfaction

Stable alpha and low-beta patterns reflecting emotional fulfilment and reduced cognitive tension. Correlates with post-reward relaxation and contentment.

Playfulness

Dynamic oscillations across frontal and limbic areas, expressing spontaneous creativity and positive social motivation. Suggests flexible emotional regulation.

Want to engage in the immersive experience?

See your emotions transform into visual art.

 

Contact your local Purina® PRO PLAN® representative to find out where.